You must read (and see!) this epic Timbuk2 fanmail:
“My ladylove has been longing for one of your bags since she found your site about a year ago. She has configured her ‘perfect bag’ about eight hundred times. After what could only be described as an obsessive amount of research, she settled on your Medium D-Lux Racing Stripe Messenger in Black/White/Jellyfish. Her birthday was last month, so I did what any lovestruck would do, I tracked down the bag. Not to be out-obsessed, I felt compelled to make her a special cake for her day. The result was satisfactory.”
Um, we think the result was amazing! Well done. I wish I could eat my bag!