We’ve been busy working with Jared Frazer of Tribute SF for a special #GoPro project that we’re excited to let you all in on (it’s still super secret). The star of our film is none other than Jared Fickel, the hip assistant-manager at our San Francisco retail store. While working with two guys both named Jared F. can be a bit confusing, we seem to have managed quite well. Sunrise wake-ups, shots from Sausalito, Hawk Hill and Ocean Beach–it really doesn’t get better than that. Filming a bike ride through some of the most scenic areas in the Bay is really a treat, especially when the weather co-operates. We were lucky to be filming in warm and sunny weather and while our project will be out in the next couple of months, here are some of our glorious outtakes.